Marketing A.B Essay Example | Topics and Well Written Essays - 750 words

Marketing A.B - Essay Example The information presented in the article simplified the challenges faced by different support functions in the organization when faced with the need to develop functional strategies. The credibility of the authors forming the Berkeley Partnership is verified and closer review of their credentials revealed that they are â€Å"experienced consultants who combine strong strategy and delivery skills with positive and engaging personalities. They provide the support the client needs, whether project management consultancy on the ground for an extended period, help through a critical phase of work or simply advice† (The Berkeley Partnership: About Berkeley 1). Therefore, their advice regarding developing functional strategies are supported by years of experience in the field of consultancy and management. However, one is strongly convinced that the article lacks appropriate credible support from academic sources and real life organizational experiences. Although the focus was primarily on determining the rationale for difficulties in developing functional strategies, readers are actually wanting on information or even on a general overview of how functional departments could be assisted and advised on the techniques and appropriate guidelines of the development of strategies, per se. Overall, this article could be used in terms of determining how to overcome challenges in the development of functional strategies but more effective substantiation needs to be sourced from other credible and authoritative sources. The article proffered issues pertinent to the design of a framework for the evaluation of strategies developed in the organizational setting. As disclosed, the need for evaluation and implementation of corrective action are always crucial and needed except when: â€Å"(1) external and internal factors have not significantly changed and (2) the firm is progressing satisfactorily toward